Securing your booth at ISC 2020 is just the first step. Make sure you draw the most attendees with these impactful tips:
- Give them a reason to make time for you by featuring your newest product, technique or research in your booth.
- Get the word out. Discover official unique and high-impact advertising opportunities, send a mailing to your contact list and take advantage of AHA/ASA’s free mailing lists.
- Build up your sales force. Take advantage of unlimited free Science & Technology Hall badges and bring in sales reps from surrounding areas. Plus, make sure they’ve invited their target contacts using AHA/ASA’s VIP pass program.
- Train your booth staff how to properly engage medical meeting attendees. This doesn’t have to be costly! Hundreds of articles and video resources are available online.
- Promote your participation everywhere. Include a tagline and booth number in the signature block of all emails. Post on social media by tagging @AHAMeetings and using the official #ISC20 hashtag pre-, during and post conference. Distribute simple promotional materials about what you’ll be doing in your booth for reps to leave behind during their office visits. And send email invites to a hit list of those you’d most like to see at ISC.
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