The annual ePharma Physician® report from Decision Resources Group found that U.S. physicians are increasingly too busy to see industry sales reps. The share of physicians seeing reps in-person dropped from 67 percent last year to 54 percent in this year’s survey of 1,285 practicing U.S. physicians. The report also found a jump in the number of physicians who said they had not communicated with a representative within the last six months, from 24 percent to 39 percent.
“Industry events are becoming increasingly more important as places where brands can get face time with physicians in the exhibit hall,” says Cathleen Gorby, senior account manager for exhibits, sponsorships and media for American Heart Association’s Scientific Sessions. “AHA’s Sessions has more than 17 hours of exhibit time for these critical one-on-one conversations and meetings. Historically, more than 70 percent of the 15,000 attendees visit the Science & Technology Hall. But that number should explode this year as AHA has very intentionally made the Science & Technology Hall a hub of education and activity for 2019.”
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